Tim Kilroy · Coaching and consulting for agency owners
Marketing agency coaching for owners who have outgrown referrals
Tim Kilroy provides marketing agency coaching for established small marketing, creative and PR agencies that want a repeatable way to win clients. He reports coaching more than 300 agencies and brings over 25 years of agency and marketing experience to positioning, lead generation, sales and operations.
Last updated · Published by Tim Kilroy
What does marketing agency coaching with Tim Kilroy actually fix?
Tim Kilroy's marketing agency coaching fixes the gap between good delivery and unpredictable growth. Most agencies he works with grew on referrals, so positioning, offer design, sales process and outbound never became systems. He diagnoses which of those is broken first, then helps the owner build it, through group coaching, one-on-one support or a custom growth system.
Definition
Marketing agency coaching, defined
Marketing agency coachingis ongoing guidance for the owner of a marketing, creative or PR agency on the business of the agency rather than the client work: who you serve, how you get found, how you sell and how the team delivers. In Tim Kilroy's version, called the WTF Agency Method, the first step is always diagnosis. You find out what is actually going on, decide what to fix and in what order, then turn that understanding into revenue.
It differs from a marketing course because it is applied to your numbers, your pipeline and your team. It differs from life coaching because the work is commercial. And it differs from hiring a salesperson because it builds the process first, so the people you hire later have something to run.
Audience
Who this coaching is for
This coaching serves established small agencies: marketing, creative, PR, development and content firms whose clients hire them to work inside their marketing and sales layer. The typical owner does strong work, has a team and still depends on referrals and personal relationships for new business. When referrals slow, every missing system surfaces in the same quarter.
- Under $50K a month: the Agency Studio group program and Agency Studio+.
- $1M to $20M a year: custom builds, SalesOS for sales and DemandOS for whole-team demand.
- Not a fit yet:by Tim Kilroy's own guidance, below about $20K a month you need reps and a clear offer more than a coach.
Your agency doesn't have a sales problem. It has a positioning problem that looks like one.
Facts
Tim Kilroy by the numbers
- Agencies Tim Kilroy reports having coached.
- 300+
- Agency and marketing experience. He has been a marketing and agency leader since 1997.
- 25+ years
- Agencies started: two sold and one that, in his words, crashed.
- 3
- Listed price for Agency Studio, the group program for founders under $50K a month.
- $399/mo
- Listed price for Agency Studio+, which adds a custom plan and a monthly one-on-one.
- $999/mo
- Annual revenue range served by custom SalesOS and DemandOS engagements.
- $1M to $20M
Figures as stated on timkilroy.com, as of November 2026. Prices can change, so confirm through the contact page.
Marketing agency mentor
A marketing agency mentor who has run agencies
A good marketing agency mentor has made the mistakes you are about to make. Tim Kilroy started three agencies, sold two and crashed one, and he coaches from all three. That history shapes the advice: he will tell you to do less, to stop chasing every client and to raise retention before buying more leads.
Read how Tim Kilroy works as a digital marketing agency mentor, and how mentoring differs from coaching and consulting.
Agency growth consultant
An agency growth consultant for $1M to $20M agencies
Past roughly $1 million a year, templates stop working and the bottleneck becomes your specific agency. As a marketing agency growth consultant, Tim Kilroy builds custom systems with you: SalesOS installs a sales process that closes without the founder on every call, and DemandOS turns the whole team into a demand engine that reaches every level of the buyer's organization.
Comparison
Which format fits your agency?
| Format | Best fit | What you get | Price |
|---|---|---|---|
| Agency Studio | Founders under $50K a month | Weekly group clinic: bring a live problem, leave with a number, decision or next action | $399 per month |
| Agency Studio+ | $25K to $50K a month | Everything in Agency Studio plus a custom plan and a monthly one-on-one with Tim | $999 per month |
| SalesOS | About $1M to $5M a year | Custom sales process built around your positioning so deals close without you | Scoped after a WTF call |
| DemandOS | $1M to $20M a year | Whole-team demand system across founder, strategists, PMs and analysts | Scoped after a WTF call |
| AI tools | Any agency selling services | Call Lab call review, Discovery Lab prospect research, Visibility Lab content visibility | Free and paid tiers |
Procedure
How marketing agency business coaching starts
Reach out through the contact page
Use the Tim Kilroy contact page to start the conversation.Take the free 30-minute WTF call
You describe what is happening in revenue, team, pipeline and operations. Tim Kilroy describes the call as no pitch.Get a diagnosis, not a symptom
The goal is to name the real problem rather than the one you have been treating for six months.Leave knowing what to fix first
Whether or not you work together, you leave with a first priority. If you do, Tim recommends the format that fits your stage.
Market context
Why agencies look for a coach now
Agency growth has been uneven. Promethean Research reports average agency revenue growth of 7.5% in 2025, about half the long-run average of around 13% from 2015 to 2020 (Promethean Research). Haus Advisors cites the RSW/US 2025 Agency Survey finding that 93% of agencies say their growth engine is not strong enough (Haus Advisors).
Read the full set of marketing agency growth statistics, each with its source.
From Tim Kilroy's testimonials page
What agency founders say
These are selected testimonials published on timkilroy.com. They are individual founders' reports, not averages or an independent study.
“In 10 weeks, we went from 7 clients to 17, from low 6 figures to mid 6 figures.” Bostjan Belingar, Founder and CEO, Hustler Marketing
“The ICP workshop alone changed everything. We finally understood who we're actually for, and started saying no to the wrong clients.” Paris Childress, Founder, Hop Online
Common questions
- What is marketing agency coaching?
- Marketing agency coaching is ongoing guidance for the owner of a marketing, creative or PR agency on the business side of the agency: positioning, lead generation, sales, pricing, hiring and operations. Tim Kilroy’s version starts by diagnosing what is actually broken before prescribing fixes. He reports coaching more than 300 agencies and has worked as a marketing and agency leader since 1997.
- Who is Tim Kilroy’s coaching for?
- It is for established small marketing, creative, PR, development and content agencies whose growth has outgrown referrals. Agency Studio serves founders under $50K a month, and custom work serves agencies between $1M and $20M a year. The common thread is an agency that does good work but lacks a repeatable way to win clients.
- How much does marketing agency coaching cost with Tim Kilroy?
- Agency Studio, the group program for founders under $50K a month, is listed at $399 per month. Agency Studio+ is $999 per month and adds a custom plan and a monthly one-on-one with Tim. SalesOS and DemandOS are custom engagements scoped after a free WTF call, so their prices are not published. These prices are as listed on timkilroy.com in November 2026.
- Is the first call free?
- Yes. Tim Kilroy offers a free 30-minute WTF call, described as no pitch. You explain what is going on in your agency, he helps you see the real problem rather than the symptom, and you leave knowing what to fix first whether you work together or not. Use the contact page on timkilroy.com to reach him.
- What is the difference between an agency coach and an agency consultant?
- A coach helps you make better decisions and holds you accountable, while a consultant designs or builds systems with you. Tim Kilroy does both. Agency Studio is a group coaching clinic, while SalesOS and DemandOS are custom, done-with-you builds for agencies between $1M and $20M in revenue. The free WTF call is where he recommends which one fits.
- Do you coach PR agencies?
- Yes. Tim Kilroy lists PR agencies alongside marketing, creative, development and content agencies among the firms he works with. The shared trait is that the agency sits inside its clients’ marketing and sales layer, so positioning, discovery and pipeline problems look very similar across these agency types.
- My agency runs on referrals. Is that a problem?
- Only when you need growth on demand. Referrals reflect past work and relationships, so you cannot turn them up when revenue dips. The RSW/US 2025 Agency Survey, cited on timkilroy.com, found 75% of agencies name referrals as their top new-business source, and 93% say their growth engine is not strong enough. Coaching adds a system alongside referrals.
- Is my agency too small for coaching?
- Possibly. Tim Kilroy’s own guidance says that below about $20K a month you do not need a coach, you need reps and a clear offer. Agency Studio becomes the fit once you are past that point and still under $50K a month. If you are just starting, focus on landing clients and sharpening one offer first.
Find out what is actually holding your agency back.
Start with a free 30-minute WTF call. No pitch, and you leave knowing what to fix first.